Hi, I’m Anna.
My approach to Life (and to our work, being a part of life!) is grounded in a single belief: every person has a genius contribution to make while here on Earth. When we are in alignment with our true self, everything works better.
Not because life becomes easy, but because you’re giving what you were born to give, and it lights and delights every aspect of your being.
The work we do together isn’t just about messaging or design — it’s about helping you bring your inner clarity to the surface, so that your business not only reflects who you are, but actively supports you in becoming more of yourself.
I’ve had a lot of past career lives to end up here. I started off as a construction and engineering lawyer, before moving into running commercial negotiations, setting up procurement and facility management functions, leading some big teams, and then, once I started to have kids, building a branding business that primarily served thought leaders.
Prior to having my 3 boys, I completed my MBA, studied art therapy for a year, sat on the board of a not for profit, and dabbled in running a dessert business on the side.
Creativity is one of my primary love languages - encouraging others is another! For joy I write, sing, play piano, compose music and poetry, paint, draw, sew, craft, garden, and homeschool my kids out in the countryside of Western Australia. It’s a precious existence.
What I love about my work in this space is how often I get to collaborate with other thoughtful and inspired people, and that I get to use all my creative and strategic skills on their behalf. There is an alchemy to it all that’s hard to describe, but certainly magical to experience.
If you feel like we’d be a good fit, please reach out. I’d love to hear about what you’re wanting to create.
Love,
Anna
What You Can Expect When Working With Me
Working with me is a deep, collaborative process that’s designed to leave you feeling clear, confident, and energised about the work you’re here to do. Here’s what clients often say they experience:
Creative Insight & Vision
I help you distil the essence of your work — even when it feels big, messy, or hard to explain. Together, we shape something that feels clear, compelling and deeply you.
Warmth & Emotional Intelligence
Expect to feel seen, heard, and supported. I’m here to hold space for your ideas and your self-doubt — because building something true often brings both to the table.
Strategic & Commercial Skill
I bring my legal and strategic background to bear in making sure your brand isn’t just beautiful — it’s sharp, focused and aligned with where you want to go.
Supportive & Transformative Presence
Many clients say the process is unexpectedly personal. That it feels like coming home to themselves — and stepping into a version of their work that feels bigger, bolder, and more true.
Process & Delivery
I’m practical, grounded, and here to get it done. My process is thoughtful and well-held — with a clear structure that lets creativity breathe, and gets your brand and website out into the world with grace and ease.
my other project
soyourchildhascancer.com
My little boy, Fox, was diagnosed with a 1 in a million cancer in 2021. I was 32 weeks pregnant with our second child, Phoenix, at the time, and, needless to say, we learnt a lot of lessons that year about how to manage when your life blows up so spectacularly.
Fox finished treatment in August 2021, and thankfully remains cancer free. Soyourchildhascancer.com is a website I created for parents of a child with a cancer diagnosis, and their supporters. It is full of resources to help take some of the friction out of navigating this new life, and also includes a comprehensive registry of all Australian charities that provide direct support to families going through childhood cancer.
If you know a family with a child with cancer, please share it with them. I’m sure it will help.
It’s also a good example of branding, website and resources design by me, if you’re interested in a fully fleshed out example of my work.