Nail Your Offering
Nail Your Offering
As experts, we are often so deep in the weeds of our own expertise that we forget that our ideas aren’t self-evidently helpful and useful to others. We make such a common mistake, which is forgetting to frame what we know from the buyer’s perspective. What the buyer always wants to know is: “How does what you know/do help me? How do you solve a problem I have?”.
The Nail Your Offering workbook will help you:
Think in a detailed way about what you’re wanting to sell and to whom;
Find the intersection between what you know, and what that target market needs; and
Craft up a clear, compelling spiel about your offering.
