Courtney Pool
Before you started this process, how did you feel about your branding and website?
Before I began working with Anna, I felt such a disconnect from my website and brand, to the point that I didn't feel inspired to write or create for my website. It really just didn't feel like "me" anymore, but I was at such a loss of where to start to make changes.
How do you feel about your branding and website now?
My branding and website feels so much more like me now. Anna has helped me pin down how to make it convey the feeling of what I offer and what I want people who visit the website to feel. Much of my work hits on people's emotions and feelings, and so the feel of the website was of utmost importance. I feel the branding and website gives a sense of what the experience of working with me might be like, beyond just the words on the pages.
How did you find working with Anna on your branding and website?
Because of Anna's intuitive process and skill, I went from being intimidated and overwhelmed about a website and branding redesign to being excited. I had worked with designers before who just never really "got me", and subsequently what they created for me didn't ever really feel like a fit. With Anna though, I felt she understood all the abstract desires I gave her and visions I had, and then came back with far more than I'd even hoped for. I am a rather picky person and had a feeling of what I wanted but no idea how to actually embody that feeling in a design. This is what Anna absolutely shines at doing!
What surprised you most about the process?
I was most surprised at the fact I could end up with a website and branding that I loved! I was so disillusioned about my previous websites and branding attempts and experiences with designers that I had nearly given up on ever having something that felt like it got me excited and hit the nail on the head. Thank you Anna!
What would you say Anna’s particular strengths are?
I love the process Anna presents for uncovering what would suit you best. I've never seen a process like the one she's developed, and it's great for both those who are specific and know what they like, as well as people who really don't know what they're looking for. She's also interested in reflecting your particular strengths and your true nature, rather than making a generic website that might look slick but you can't find the essence of the person in it. She's also skilled at taking abstract desires and turning them into reality. Additionally, she is able to construct a website in an extremely logical, business-minded way and at the same time employing her artistic skills. It's rare to find a designer who is truly good at both!
Did Anna help you in any way beyond your branding and website (eg program ideas, ideas to make current offerings better etc). Was that helpful?
Anna made suggestions about social media posts and how I can make it look more coherent. She also encouraged me to be me and put myself out there more, which is probably the best encouragement I could possibly receive!
