Rachel Callander
What was it like, working with Anna?
Working with Anna was more like a journey of personal growth and development with a really wise coach. Anna is such an insightful and warm person to work with, and this whole process was such a joy.
What surprised you most about this process?
I think what surprised me most about this process is how difficult it is to articulate what it is you do, and that’s why you need somebody else there alongside you, and I loved how Anna guided me through this process, drawing the pieces out of me. She’s like a curator: she finds and then expands the most important pieces so that they can all shine together.
How do you feel about where your website has ended up?
I love where the website has ended up. It feels really professional, but also really relatable. Like, I love that she’s kept my own personality and humanity in tact.
She’s managed to create a sense of intimacy in the website, which I’m really drawn to - like, I still feel like myself. I’m not portrayed as overly glossy or plastic, like, this is real, this is me, and I’m really excited and proud to share what I do with my clients and my potential clients. Like, I’m excited to say, “Go to my website! Here are some things for you - I’ve got resources!” And, “This is me, I’d love to work with you.”
What would you say Anna’s superpowers are?
Anna has so many superpowers. She has a deep understanding of and technical skill in design, but also a knowledge of business and corporate markets and what attracts people to engage. She has incredible intellect but she makes you feel like the smart one. She has this powerful blend of art, design, strategy, clarity, cohesion and structure. She can bring all of these things together in a seemingly effortless way - she’s incredible.
Any final thoughts?
If you’re considering working with Anna, don’t wait too long - it is such a joy and an honour to have her create such a powerful and beautiful website. She’s the total package, and I recommend her to everybody out there wanting to make an authentic, brilliant, smart, elegant, thorough and completely relevant website.
